Working two decades in Scandinavian fashion business I want fashion to be creative instead of creating the fashion. Pre-owned good quailty products speak for themself as they are classy, timeless and affordable. Perhaps some like minded people will also find them as desirable, especially when perceived from circular fashion`s perspective.
The idea for this project was born in summer 2018 while I was on holiday in Chicago. Walking along the ailes of recycled products made me notice the unlimited possibilities of creating 100% concious wardrobe.
Enjoy !